Allow people to show you what they want and need to know.oKeep in mind that people
learn in very different ways--our experiences, upbringing, and environment influence how we perceive and process
information.Effective cross-cultural communication is a continual process. As more people from other countries move to
and settle in America, the greater the need is for all of us to widen
our definition and understanding of culture.According to the American Immigration Law Foundation, U.S. Census results
demonstrate that immigration has become an "engine of growth" in U.S. Census to see how
diverse our population is becoming. Once you have your ideas on paper, begin to massage
the language. Does their meaning translate, or would they be understood only by a native
English speaker? (In fact, "put yourself in the shoes of" in the first sentence in
this paragraph is a good example of a common but abstract idiom.)Tell a story. Storytelling
appeals to most audiences, and we remember best through stories because they provide Tn Requin a concrete
image of the abstract.Tips for Cross-cultural CommunicationSpeaking the same language can enhance communication between cultures,
but for it to be most effective, it must also include a shared understanding in
a shared context. Look at the phrases you have used. (Variation in literacy levels also
applies to native English speakers since 90 million Americans have low literacy skills.)When communicating with
other cultures, keep the following in mind:oIdentify your own cultural values first. The complexion of
your workplace, your marketplace, and the street where you live is changing, and for most
industries, a targeted audience will include non-native English speakers. Don't be too concerned about how
you're writing looks or sounds. As you learn about the different audiences you serve, look
for the strengths--obvious and hidden--that exist in their cultures. metropolitan areas. Look at what you're
saying and ask yourself this about each sentence: If I were explaining this to a
person who had recently immigrated to this country, would he or 925 silver she understand what I
am saying?Put yourself in the shoes of someone who has very little, or no, knowledge
of the subject, and from that standpoint, look at what you have written. You just
may find that what you thought was a communication liability is actually an asset.~ Visit
Kristina on the Web at EasyReadWriting.comKristina Anderson is President of EasyRead Copywriting, LLC, a company
specializing in plain language communications. This works well in many circumstances, but when your audience
includes members of other cultures, it is easy to miss the mark of understanding.Writing for
a Diverse AudienceWhen writing for a diverse audience, write your first draft quickly and without
editing so you can get your ideas or teaching points down on paper. Just look
around you. Recognize your cultural biases (we all have them), and think about your own
attitudes.oShow respect, and listen carefully.oAsk, don't assume. "[Policymakers] should keep in mind a simple truth
embraced by officials in states from Iowa to Utah and in cities from Albuquerque to
Boston: immigration is a key source of long-term economic vitality...."So what does this mean for
you and your business? It means that communicating with your audience will most likely require
a greater understanding of different cultures and their respective languages. The English language is one
of the hardest to learn, and when native English speakers write it, they naturally use
idioms particular to their language. You don't have to look at the results of the
2000 U.S. She can be reached at Kristina@easyreadcopywriting.comPlease feel free to forward this article as
long as you keep author byline information intact. When communicating between cultures, it is important
to consider the linguistic variations within the cultural group, the cultural variation within a language
group, and the variations in literacy levels. Many cultures use storytelling as a method for
teaching and passing down information. No portion of this article may be copied, reproduced or
altered in any way without express permission from author..
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